Real Estate
Bot & Fraud Mitigation

A self service online Artificial Intelligence (AI) & Machine Learning (ML) traffic management platform that increases ROI, protects customer information and helps meet PCI compliance by mitigating malicious bots and human fraud before they can infiltrate your ecosystem.

Bot Impact On Real Estate

How bots positively impact the Real Estate industry …

Real Estate Negative Impact

How bots negatively impact the Real Estate Industry …

Negative Impact Of Bots On Real Estate

Content Scraping

Scraping bots continuously probe real estate sites for new content. These bots are deployed by:
Cybercriminals who steal the content and duplicate it on another website.
Competitors who monitor site's activity and use it to their advantage.
Negative Impacts:
Loss of Traffic
Unattributed, republished content can inadvertently flag the content's origin site as the "duplicated" content, rather than as the content source. This can result in SEO ranking penalties by the search engines, significantly decreasing organic traffic from genuine customers.
Expense
Legal action against the plagiarized content site can prove costly and time consuming.

Website Performance

Malicious bot cause an increase in a site's server requests, slowing the site's load, even crashing the site if the requests overwhelm the server.
Negative Impacts:
Cost Increases
Infrastructure costs increase due to bot traffic that utilize server resources.
Loss of Customers
Real human visitors don't wait for slow sites to load, each additional second of page load time results in additional user abandonment.
Drop In Human Traffic
Google and other search engine algorithms are weighing site speed more significantly, resulting in decreasing human traffic to slower sites.

Fake Registrations

Malicious bots generate fake registrations and form fills, create fake listings and steal exclusive listings from real estate portals. The Negative Impact:
Non Human Leads Waste Agent Time
Registrations create follow up pipelines that get assigned to agents. Fake registrations that appear real waste agents time and loss of revenue for the agent and the broker.
Loss of Revenue
Wasted effort on bot generated leads and exclusive listings that are stolen result in revenue loss that can prove significant in scope.
Damage To Brand Reputation
Bot fraud can lead to a negative impact on the site's brand reputation that is difficult to rebuild.

Skewed Website Analytics

Traffic from malicious bots can skew website analytics by artificially boosting visitor levels to specific sections of the site.Google Analytics and Audience Insights may be inaccurately reporting true site analytics. Decisions resulting from these inaccuracies may negatively impact marketing, ad spend and company financials.

Nearly 50% Of All Website Traffic Is Unwanted

Internet Traffic (without Pristine Traffic)
Internet Traffic (with Pristine Traffic)

Who's Actually Visiting Your Website?

Who's Visiting Your Site Without Pristine Traffic
Who's Visiting Your Site With Pristine Traffic

How Pristine Traffic Works

Residing at the edge of network, our AI engine reads your weblogs and performs multi-factor authentication on each site visitor and bot, comparing them to our database and categorizing which bots are visiting your site and why.

Pristine Traffic (Verified)

Your verified access list (your "pristine traffic") determines which bots and human traffic sources can visit your site and by auto-generating blocking rules we're able to stop the bad bots before they reach your website.

Visitor Optimization

Our Machine Learning engine provides you with the real-time insight you need to optimize your sales pipeline to ensure that the only traffic coming to your site is "pristine traffic".

visitor authentication process

Our 4 Stage Pristine Traffic Process

 Filtering Your Unwanted and Malicious Bot Traffic So That Only “Pristine Traffic” Remains

Pristine Traffic How It Works Site Graphic

Real Estate Bad Bots

Real Estate bad bot attacks fall into two types: generalized bots which look for vulnerabilities to exploit first and when found, custom bots are then written to specifically target your website.

Generalized Bots

"Generalized Bots" are the much more common bots. Often attackers will use them as a site penetration test to see how difficult it is to penetrate a site's initial security layer. If their bots successfully breach a site's defenses, attackers will be much more likely to prioritize the site as candidate for writing a custom bot. This enables attackers to allocate their resources against websites that have proven easier to compromise.

Custom Bots

"Custom Bots" are typically written to attack sites that have been successfully penetrated by generalized bots. Because they're written to attack a specific website, they require more resources and have limited use (they only work on your website). Since they're built for specific attacks, they often cause the most damage. A verified access list provides a simple and cost-effective way to protect your online business.

Cybercriminal Real Estate Bots Attacks

Hackers will deploy generalized bots, which perform a scan of a website and online infrastructure looking for vulnerabilities they can penetrate. On the surface, these “crawler bots” appear harmless, behaving in a similar manner Googlebots. They simply crawl a site, page by page reviewing its content. This first stage, reconnaissance work, enables cybercriminals to automate their penetration testing in bulk. The resulting vulnerabilities are categorized and targeted through custom bots designed to penetrate the specific vulnerabilities.

Bot Attacks Are Automated

Attackers use generalized bots to crawl websites in bulk. They simply load domain names into their crawl scripts. These scripts automatically identify and catalog site vulnerabilities. The bots move on from sites they cannot readily penetrate, those without easily identifiable vulnerabilities. This allows hackers to focus their attention on the easier targets.

Stolen and Fake Listings

Hackers don't initially target specific sites. For real Estate site attacks, hackers exploit vulnerabilities by generating fraudulent registration form fills, creating fake listings and by stealing exclusive listings from real estate portals.

Real Estate Malicious Bot Threats

Real Estate sites and portals are under constant threat from malicious activity including…

Email Phishing Attacks

Bots are used to detect email addresses contained on a site's webpage copy. Next, the bots will attempt to determine the organization's email format by examining the email records. For example: johnsmith@yourcompany.com. If successful, the bots then gather the names of the organization's employees from the about us, contact us and staff pages. From there it's easy to automatically compile a directory of the organization's employees and their emails. These emails are bulk validated through readily available, inexpensive third-party services before the emails sent. This simple, automated process allows cybercriminals to launch successful phishing attacks.

Content Scraping

E-commerce sites are full of product content and data that bad bots can scrape. This enables competitors and attackers to steal a site's product information and sensitive data. Not only are these bad bots stealing proprietary data, the activity sucks up the site's bandwidth. This, in turn, slows down the site's performance, which can cause downtime and additional overhead if not blocked.
Content scraping bots often create fake registrations and form fills. These need to often be purged manually, increasing customer support and administrative costs.
Content scraping activity can have a real impact on the site's financials. Scraping can lead to competitor price undercutting, promotional content stealing and unattributed content theft. Not only does this result in lost revenue, it can lead to negative SEO.

Why Pristine Traffic?

Very simply, we provide you with a dedicated subscription service that only allows the bot visitors you want onto your web site, so you can deal with the others. Once you have locked down your website to prevent these unauthorized bot visitors, they won’t be able to report any vulnerabilities back to the cybercriminals. While our service can’t protect you from every single attack, it is a cost-effective and vital first layer of protection. Just like the car thief – they will move onto an easier target.

The Pristine Traffic Platform Offers:

our self service platform offers…

Month to Month

Pristine Traffic is a month-to-month service and may be cancelled at any time prior to the next month's billing.

24/7 Protection

Automated protection for customer websites and APIs from potential malicious bot threats 24/7

Edge Of Network Blocking

All visitor traffic is run through our machine learning, multi-factor authentication engine. This ensures that unauthorized bots are blocked and potentially malicious bots identified at the network edge, before they reach a website. What remains is a site's "Pristine Traffic".

Establishes Internet Policy

Allows companies to ensure they have comprehensive policies in place across all internet visitors - both human and bot

Ensures Good Bots Access

Ensures you never block a good bot again

Customized Modeling

Customised ML models to feed into visitor analytics across the enterprise

Easy Integration

Pristine Traffic works seamlessly with Content Distribution Networks (CDNs) and Firewalls, such as Amazon AWS CloudFront and Cloudflare without an install.
Integration is at the edge of the network, with your existing WAF, DDos and other security layers.

Increase ROI

Pristine Traffic automatically identifies visitors with a higher Propensity to Purchase (P2P). This helps increase conversions through the sales pipeline, increasing customer ROI.

Reduction of Resources

Saves on CPU and hosting / bandwidth requirements due to blocking unwanted Bot traffic.

Clean Up Legacy Systems

Supports real-time automated bot detection with full Access and Identity Management for Bots to clean up legacy access control lists

Non-Network Load

Out-of-Line platform (edge of Network) that causes no network slowdowns, and doesn’t add another layer of risk, or require major infrastructure changes e.g. DNS

Meet Your Dashboard

Once Pristine Traffic is active, your dashboard allows you to easily see all the legitimate activity of the bot visitors. After activating your verified watch list, Pristine Traffic begins blocking unwanted traffic and fake bots. Utilizing our Ai and ML engines, our platform ensures bad bot visitors are stopped and pristine traffic, good traffic allowed in.

"Great app for designing interfaces like never before."

Mobile Magazine