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Digital Publishing
Bot and Fraud Mitigation

A self service online Artificial Intelligence (AI) & Machine Learning (ML) traffic management platform that increases ROI, protects customer information and helps meet PCI compliance by mitigating malicious bots and human fraud before they can infiltrate your ecosystem.

Bot Impact On Digital Publishing

How bots positively impact digital publishing …

Digital Publishing Positive Bot Impact

How bots negatively impact digital publishing …

digital publishing bot and fraud mitigationDigital Publishing Bot Negative Impact

Content Scraping

Scraping bots continuously probe digital publishing sites for new content. These bots are deployed by:
Cybercriminals who steal the content and duplicate it on another website.
Competitors who monitor site's activity and use it to their advantage.
Negative Impacts:
Loss of Traffic
Unattributed, republished content can inadvertently flag the content's origin site as the "duplicated" content, rather than as the content source. This can result in SEO ranking penalties by the search engines, significantly decreasing organic traffic from genuine customers.
Legal action against the plagiarized content site can prove costly and time consuming.

Website Performance

Malicious bot cause an increase in a site's server requests, slowing the site's load time, even crashing the site if the requests overwhelm the server.
Negative Impacts:
Cost Increases
Infrastructure costs increase due to bot traffic that utilize server resources.
Loss of Customers
Real human visitors don't wait for slow sites to load, each additional second of page load time results in additional user abandonment.
Drop In Human Traffic
Google and other search engine algorithms are weighing site speed more significantly, resulting in decreasing human traffic to slower sites.

Multi-Variable Ad Fraud

Digital publishing platforms rely upon display advertising as a major form of revenue. The Negative Impact Of Serving Ads To Bots:
Loss Of Advertisers
Serving display ads to bots rather than genuine visitors will result in advertisers moving their business to sites where their ads are more likely to be displayed to their target audience.
Loss of Revenue
Loss of advertisers results in lost revenue, that is often difficult and time consuming to recoup.
Damage To Brand Reputation
Ad and click fraud can lead to a negative impact on the site's brand reputation that is difficult to rebuild.
Increase In Ad Costs

When bots click ads, then immediately abandon the landing page, Google sees that abandonment as an indication that either ad or the landing page is poor quality. This affects the quality score which increases ad costs.

Skewed Website Analytics

Traffic from malicious bots can skew website analytics by artificially boosting visitor levels to specific sections of the site.Google Analytics and Audience Insights may be inaccurately reporting true site analytics. Decisions resulting from these inaccuracies may negatively impact marketing, ad spend and company financials.

Nearly 50% Of All Website Traffic Is Unwanted

Internet Traffic (without Pristine Traffic) bot mitigation
Internet Traffic (with Pristine Traffic)

Who's Actually Visiting Your Website?

Who's Visiting Your Site Without Pristine Traffic
Who's Visiting Your Site With Pristine Traffic

How Pristine Traffic Works

Residing at the edge of network, our digital publishing bot and fraud mitigation AI engine reads your weblogs and performs multi-factor authentication on each site visitor and bot, comparing them to our database and categorizing which bots are visiting your site and why.

Pristine Traffic (Verified)

Your verified access list (your "pristine traffic") determines which bots and human traffic sources can visit your site and by auto-generating blocking rules we're able to stop the bad bots before they reach your website.

Visitor Optimization

Our digital publishing bot and fraud mitigation Machine Learning engine provides you with the real-time insight you need to optimize your sales pipeline to ensure that the only traffic coming to your site is "pristine traffic".

visitor authentication process

Our 4 Stage Pristine Traffic Process

 Filtering Your Unwanted and Malicious Bot Traffic So That Only “Pristine Traffic” Remains

Pristine Traffic How It Works Site Graphic

Digital Publishing Bad Bots

digital publishing bad bot attacks fall into two types: generalized bots which look for vulnerabilities to exploit first and when found, custom bots are then written to specifically target your website.

Generalized Bots

"Generalized Bots" are the much more common bots. Often attackers will use them as a site penetration test to see how difficult it is to penetrate a site's initial security layer. If their bots successfully breach a site's defenses, attackers will be much more likely to prioritize the site as candidate for writing a custom bot. This enables attackers to allocate their resources against websites that have proven easier to compromise.

Custom Bots

"Custom Bots" are typically written to attack sites that have been successfully penetrated by generalized bots. Because they're written to attack a specific website, they require more resources and have limited use (they only work on your website). Since they're built for specific attacks, they often cause the most damage. A verified access list provides a simple and cost-effective way to protect your online business.

Cybercriminal Digital Publishing Bot Attacks

Hackers will deploy generalized bots, which perform a scan of a website and online infrastructure looking for vulnerabilities they can penetrate. On the surface, these “crawler bots” appear harmless, behaving in a similar manner Googlebots. They simply crawl a site, page by page reviewing its content. This first stage, reconnaissance work, enables cybercriminals to automate their penetration testing in bulk. The resulting vulnerabilities are categorized and targeted through custom bots designed to penetrate the specific vulnerabilities.

Bot Attacks Are Automated

Attackers use generalized bots to crawl websites in bulk. They simply load domain names into their crawl scripts. These scripts automatically identify and catalog site vulnerabilities. The bots move on from sites they cannot readily penetrate, those without easily identifiable vulnerabilities. This allows hackers to focus their attention on the easier targets.

Login And Access Targeting

Cybercriminals don't initially target specific sites. For e-commerce attacks, hackers may have lists of hundreds of thousands or even millions of credit card details. They'll target sites with payment gateway in an attempt to hijack the gateway to see if which cards in their database are valid. Allowing automated bots to access the payment gateway URL creates malicious activity opportunity.

Why Pristine Traffic?

Very simply, we provide you with a dedicated digital publishing bot and fraud mitigation subscription service that only allows the bot visitors you want onto your web site, so you can deal with the others. Once you have locked down your website to prevent these unauthorized bot visitors, they won’t be able to report any vulnerabilities back to the cybercriminals. While our service can’t protect you from every single attack, it is a cost-effective and vital first layer of protection. Just like the car thief – they will move onto an easier target.

The Pristine Traffic Platform Offers:

our self service platform offers…

Month to Month

Pristine Traffic is a month-to-month digital publishing bot and fraud mitigation service and may be cancelled at any time prior to the next month's billing.

24/7 Protection

Automated digital publishing bot and fraud mitigation protection for customer websites and APIs from potential malicious bot threats 24/7

Edge Of Network Blocking

All visitor traffic is run through our machine learning, multi-factor authentication engine. This ensures that unauthorized bots are blocked and potentially malicious bots identified at the network edge, before they reach a website. What remains is a site's "Pristine Traffic".

Establishes Internet Policy

Allows companies to ensure they have comprehensive policies in place across all internet visitors - both human and bot

Ensures Good Bots Access

Our digital publishing bot and fraud mitigation platform ensures you never block a good bot again

Customized Modeling

Customised ML models to feed into visitor analytics across the enterprise

Easy Integration

Pristine Traffic works seamlessly with Content Distribution Networks (CDNs) and Firewalls, such as Amazon AWS CloudFront and Cloudflare without an install.
Our digital publishing bot and fraud mitigation integration is at the edge of the network, with your existing WAF, DDos and other security layers.

Increase ROI

Pristine Traffic automatically identifies visitors with a higher Propensity to Purchase (P2P). This helps increase conversions through the sales pipeline, increasing customer ROI.

Reduction of Resources

Saves on CPU and hosting / bandwidth requirements due to blocking unwanted Bot traffic.

Clean Up Legacy Systems

Supports real-time automated bot detection with full Access and Identity Management for Bots to clean up legacy access control lists

Non-Network Load

Pristine's digital publishing bot and fraud mitigation Out-of-Line platform (edge of Network) that causes no network slowdowns, and doesn’t add another layer of risk, or require major infrastructure changes e.g. DNS

Meet Your Dashboard

Pristine Traffic Dashboard

Once Pristine Traffic is active, your dashboard allows you to easily see all the legitimate activity of the bot visitors. After activating your verified watch list, Pristine Traffic begins blocking unwanted traffic and fake bots. Utilizing our Ai and ML engines, our platform ensures bad bot visitors are stopped and pristine traffic, good traffic allowed in.

"Great app for designing interfaces like never before."

Mobile Magazine